Skate shops, online skate shops, roller skate shops, inline speed skate shops, sporting goods retailers and others are all eagerly suporting the arrival of LandRoller skates. LandRoller has an aggressive domestic marketing support program to develop consumer awareness and drive foot traffic to our retail partners' stores.
Our retailer support program includes a full spectrum of consumer-driven tactics. LandRoller will create imaginative online viral campaigns. The company will enhance traditional brand awareness through sophisticated public relations. We will train and educate retail sales staff at participating sporting goods retailers and skate shops. Consumers will be enticed by add-on merchandise.
Following are highlights of the LandRoller domestic support program for sporting goods retailers and skate shops:
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Premium Brand Skates and Price Points |
LandRoller's premium brand, high price points (compared to most inline skates), healthy margins, and high "turnover" rate enable retailers to realize higher contributions per square foot -- certainly far higher than traditional inline skates. |
Consumer Awareness |
Heavy national and grass roots promotion of the LandRoller product make LandRoller a true partner with its retailers. Portions of the promotional budget will be used in conjunction with retailer partners to drive traffic and sales.
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LandRoller Champions in the Skate Shop |
We are providing one (1) free pair of skates per retail outlet for a "LandRoller Champion," someone who skates frequently, and can converse with the customer from a position of experience and knowledge. |
Point of Purchase Options |
LandRoller offers its retailers a variety of eye-catching point-of-purchase options, designed and manufactured by a leading in-store merchandiser. Please contact us directly to view our recommended options. info@landroller.com |
Product Lines |
In upcoming months, LandRoller will augment its offerings with an array of additional products and gear (apparel and merchandise, protective gear, accessories and replacement parts). Roller skate shops, online inline skate shops, inline speed skate shops, and retail skate shops will all now have a mechanism to attract customers inside their online/offline stores. |
Product Endorsement |
Our promotional efforts are designed to create many destination trips to retail outlets. Additional efforts will feature promotions by Apolo Ohno, Olympic gold-medalist, world champion short track speed skater and former U.S. national indoor inline skating champion and record holder, as well as other nationally prominent athletes. Apolo will be one of the most featured athletes during the run-up to the Winter Olympics in February 2007. Overall, our promotion and presence not only create skate sales, they also drive other sales, since increased traffic of any kind, generates sales of unrelated items. |
Sparking the Skates Revolution |
| LandRoller's marketing efforts to support its retailers are far more than just store-centric. As important as the retailer is, it is all about creating consumer awareness and demand, to start the skating revolution. And such revolutions start in the street, one person at a time, convert-by-convert. |
Buzz / Product Placement |
LandRoller will have a third party public relations campaign to compliment our marketing efforts. While many PR campaigns fizzle, chiefly because the product is not newsworthy or simply boring, LandRollers have dazzled crowds everywhere they have been unveiled. Whether at investor meetings in quasi-public places, prototype testing sessions, or sporting goods conventions in the U.S. and abroad, they happily jolted a depressed, moribund category into hope for an immediate rebound/revolution. It is our goal to create and sustain LandRoller's charisma through various media outlets. As seen by its placement in the Jackie Chan Film of Around the World in 80 Days , and the recent announcement of LandRoller's selection as a finalist for the 2005 SPORTS EDGE Sports Product of the Year (SPOY) Award, we continue to have LandRollers placed throughout the world of movies, television, magazines, newspapers and video. This will offer a wide variety of media opportunities for LandRoller skates and apparel. See our Press Gallery here.
Keep up to date by visiting our media and information center at our Press Release Page.
LandRoller is committed and excited to support its retail network, both directly and indirectly by providing superior information and authentic excitement to the consumer. We fully back our retailers' efforts to push product off the shelves, while consumer demand pulls it too. |
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